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20 January 2009

Coca-Cola Sued for Marketing Vitaminwater as Healthy

A class action suit contends that Coca-Cola is illegally marketing its “Vitaminwater” line as a healthy product. The Center for Science in the Public Interest (CSPI) is one party to the suit, which cites California consumer-protection laws.

According to the suit, "Vitaminwater is not a healthy beverage. Rather it is sugar water -- just like soft drinks -- with a few added vitamins."

The suit cites the labeling of Vitaminwater with flavors such as "defense," "rescue," "energy" and "multi-v" as proof of its health claims. The suit asks that California consumers of Vitaminwater be awarded actual and punitive damages.

Advertising Age January 15, 2009

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