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16 January 2009

Messege from Dr Lau : Book Update

Naming my baby
This was the most important time, the time when I had to christen my book.
I’d read somewhere that for every person that reads the whole text, 500 read only the title!
Therefore, I knew that my title must balance two objectives:
• Catch my readers’ attention
• Provide a terse summary of the content
Personally, I have always preferred short, working titles. I don’t like unnecessary word trappings. I am all for simple links and fixed sets.
This boiled down my selection to one catch phrase: Help in Your Hands.
I thought it was short, sweet and immensely practical.
It froze it immediately.

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