After reviewing countless Facebook pages, we have identified our Top Ten Chiropractic Facebook Pages for 2012. These Facebook pages have unique strengths that deserve special recognition, so instead of ranking them #1 through #10, we decided it would be best to simply pinpoint what they do best.
So without further adieu, here are the chiropractic Facebook pages that we “Like” the most and why. Learn, share and enjoy!
Best Status UpdatesBodyWise Chiropractic
What we like
Unlike most businesses on Facebook, these guys are rarely pushing their products and services. Instead, they are posting content that is thought-provoking, funny, educational and graphical. The end result? A large and engaged community of fans.
Unlike most businesses on Facebook, these guys are rarely pushing their products and services. Instead, they are posting content that is thought-provoking, funny, educational and graphical. The end result? A large and engaged community of fans.
Most Likes
What we like
Isn’t it obvious? We like their “Likes.” Although the number of Likes a page has can be a vanity metric (what really matters when it comes to investing time and money on social media is if you are able to generate business, improve patient outcomes or increase patient satisfaction), it can be a decent indicator that the business is doing something correct. With over 23,000 Likes and status updates that fans are positively responding to, these guys appear to be doing more than just racking up a high Like number.
Isn’t it obvious? We like their “Likes.” Although the number of Likes a page has can be a vanity metric (what really matters when it comes to investing time and money on social media is if you are able to generate business, improve patient outcomes or increase patient satisfaction), it can be a decent indicator that the business is doing something correct. With over 23,000 Likes and status updates that fans are positively responding to, these guys appear to be doing more than just racking up a high Like number.
Best DesignLive Well Chiropractic and Lifestyle
What we like
This Louisville chiropractor just opened up shop earlier in the year, but he is making a splash with his practice’s attractive website and growing Facebook page. The combination of their aesthetically-pleasing profile picture and personal Timeline Banner image evokes a professional and emotional first impression.
This Louisville chiropractor just opened up shop earlier in the year, but he is making a splash with his practice’s attractive website and growing Facebook page. The combination of their aesthetically-pleasing profile picture and personal Timeline Banner image evokes a professional and emotional first impression.
Best YouTube IntegrationExecutive Express Chiropractic
What we like
Facebook Timeline Tabs often go underutilized, but not in this case. The team at Executive Express Chiropractic are integrating YouTube with their Facebook page in a wonderful way: by presenting patient testimonials. Third-party social proof is one of the most effective ways for an individual or business to validate the quality of its products and services. Video testimonials are among the most potent forms of social proof because they are more personal than written or audio testimonials; nice work!
Facebook Timeline Tabs often go underutilized, but not in this case. The team at Executive Express Chiropractic are integrating YouTube with their Facebook page in a wonderful way: by presenting patient testimonials. Third-party social proof is one of the most effective ways for an individual or business to validate the quality of its products and services. Video testimonials are among the most potent forms of social proof because they are more personal than written or audio testimonials; nice work!
Best E-Commerce Integration
What we like
Dr. Kevin Lau is the author of a number of books on scoliosis. He gives his Facebook visitors the opportunity to buy products right from his Facebook page. All his visitors need to do is visit his “Online Store” tab, which is powered by Amazon.
Dr. Kevin Lau is the author of a number of books on scoliosis. He gives his Facebook visitors the opportunity to buy products right from his Facebook page. All his visitors need to do is visit his “Online Store” tab, which is powered by Amazon.
Best EngagementBelleville Chiropractic practice: LiveWell Wellness Centers
What we like
Probably the best sign of a healthy Facebook business presence is a highly engaged fan-base. Few chiropractic practices do a better job at posting content that gets their contacts “Liking,” commenting and sharing as well as LiveWell Wellness Centers do on their Facebook page. As of posting this article, 1,178 people were talking about LiveWell Wellness Centers – now that is what we call a thriving community of fans!
Probably the best sign of a healthy Facebook business presence is a highly engaged fan-base. Few chiropractic practices do a better job at posting content that gets their contacts “Liking,” commenting and sharing as well as LiveWell Wellness Centers do on their Facebook page. As of posting this article, 1,178 people were talking about LiveWell Wellness Centers – now that is what we call a thriving community of fans!
Best Use of Facebook Tabs
What we like
We like how these folks are using their Facebook tabs to share more information about their spa, services and upcoming events. It makes a strong first impression and answers most of the key questions a prospective patient might have.
We like how these folks are using their Facebook tabs to share more information about their spa, services and upcoming events. It makes a strong first impression and answers most of the key questions a prospective patient might have.
Best Patient Education
What we like
Pay special attention to their page’s “Patient Resources” tab. It is chocked full of rich information about health disorders that their prospective or existing patients would likely find interesting and valuable. The layout of the information – with a header, a short passage of content and then a “Learn More” button is brilliant. This provides a Facebook visitor with just enough information to become interested before referring them where most practices really want their traffic to go: their websites.
Pay special attention to their page’s “Patient Resources” tab. It is chocked full of rich information about health disorders that their prospective or existing patients would likely find interesting and valuable. The layout of the information – with a header, a short passage of content and then a “Learn More” button is brilliant. This provides a Facebook visitor with just enough information to become interested before referring them where most practices really want their traffic to go: their websites.
So that’s it: our ten favorite chiropractic Facebook pages? Do you agree? Disagree? Share with us on Twitter or Facebook.
Also, don’t forget to subscribe below. Next week we will be announcing our Top Ten Dental Facebook Pages of 2012!
To the health of your practice and its patients,
The CadenceMed Team
The CadenceMed Team
About Dr Kevin Lau
Dr Kevin Lau DC is the founder of Health In Your Hands, a series of tools for Scoliosis prevention and treatment. The set includes his book Your Plan for Natural Scoliosis Prevention and Treatment, a companion Scoliosis Exercises for Prevention and Correction DVD and the innovative new iPhone application ScolioTrack. Dr Kevin Lau is a graduate in Doctor of Chiropractic from RMIT University in Melbourne Australia and Masters in Holistic Nutrition. He is a member of International Society On Scoliosis Orthopaedic and Rehabilitation Treatment (SOSORT), the leading international society on conservative treatment of spinal deformities. In 2006 I was awarded the "Best Health-care Provider Awards" by the largest Newspaper publication in Singapore on October 18 2006 as well as being interviewed on Primetime Channel News Asia as well as other TV and Radio. For more information on Dr Kevin Lau, watch his interviews or get a free sneak peek of his book, go to: http://www.hiyh.info.
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